Branding is one of the most important aspects of creating a successful product. Brand identity often revolves around simple visual cues. There are several types of visual cues that can be used for branding.
One simple way to brand is color. When you UPS did a major campaign a while back “what can brown do for you?”
Another is style. Site Sketch 101 might be about how to blog, but it is the hand sketched style and appearance that give it such a distinct branded look. Nick is an awesome example of how to brand.… Click to continue...
Links have always been one of the most critical aspects of the internet. Being able to link multiple related pages together provides a tremendous value to readers.
Back in the pre-Web 2.0 days, a lot of links were written with “click here” as the anchor text (and a lot of people still link like this). While that makes writing the link easy for the author, it is boring and not descriptive. Furthermore, search engines use the text the link is anchored to in order to determine what value the link has. I’m shocked at the number of people I see not using optimized anchored links. Appropriately anchored text is an awesome SEO tool.
Use Anchored Links To Improve Your… Click to continue...
Webpage design is critical to effectively capturing your reader’s attention and keeping them on your page. If a reader arrive and nothing catches their eye, they are likely to bounce right away. When there is too much going on, a reader might not know where to start, get frustrated, and leave too. Finally, if the reader’s attention is drawn to unimportant parts of your page, they won’t end up reading the information you think is important.
Use Feng Shui for Graphic User Interface Eye Tracking
One of the best ways to increase the impact your site has on a new visitor is to optimize the design of your site… Click to continue...
