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Home» Reviews » Don’t Judge A Blog By It’s Homepage: At Online Marketing Blog Content is King

Don’t Judge A Blog By It’s Homepage: At Online Marketing Blog Content is King

Posted by Blake Waddill - January/2010 - Reviews
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Content is King of the Online Marketing Jungle LionKnowing where to start with SEO, social media, and online marketing can be confusing and frustrating.  Even if you know your way around, there’s always more to the ever changing puzzle than it seems.

The Online Marketing Blog, TopRankBlog.com, is one of the best places to go to learn about all forms of online marketing ranging from search and SEO to social media.

Top Rank Online Marketing Blog

Site: www.toprankblog.com

Contributors: Lee Odden (CEO), Julie Brue, Jolina Pettice, Adam Singer, Thomas McHahon, Michelle Bowles, and Mike Yanke

Online since: Feb 2005

Page Rank: 6

Ad Age Rank: Top 10 (currently 9)

Alexa Rank: 9,114

Inbound Links: 174, 946 (source: websitegrader.com)

Pageviews per month: 1.1 million (source: Google Ad Planner)

Feedburner Subscribers: 27,543

Design and Layout

The design of the site doesn’t even slightly represent the quality of content.  In fact, I’ve personally skipped past this blog more than once due to its appearance.

The site doesn’t have a distinguishable logo or banner, and the layout looks like a free 3 column theme you can download anywhere.  The sidebars feel cluttered with badges which makes the site uninviting.  Don’t let the amateur look fool you into judging this blog by its cover; this site is packed so full of content it’s hard to stop reading.

Amazing Online Marketing Content

If you have even the slightest interest in online marketing, scanning through the Top Rank Blog archives will make your heart flutter.  As I mentioned before, they cover a huge variety of online marketing topics including: Blogging, Content Marketing, Email Marketing, PPC, SEO, Social Media, and more.

Don’t mistake TopRankBlog for a simple Make Money Online blog.  They do cover MMO and so much more.  If you have a business doing any marketing online you’ll find amazing tips, how-to’s, and lists to make you more successful and give you a better understanding of what you’re doing.

One of the best offerings on TopRankBlog are the BIGLIST updates.  Every so often, they post a list of the best SEO/SEM blogs on the net.  If you’ve having a hard time finding reliable resources covering search topics, the BIGLISTs are a great place to start.

I’ve always believed it’s hard to have a successful blog without a professional appearance, but  Top Rank Online Marketing Blog proves once again that badass content can still be king.

If you’re ready to get some seriously good online marketing advice, look no further than Top Rank Online Marketing Blog.

Image Credit: Chris.Merwe’s Flickr

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  4. Sampling Mojitos Can Teach You About Marketing Online
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Blog, Online Marketing, Review, SEO

7 comments on “Don’t Judge A Blog By It’s Homepage: At Online Marketing Blog Content is King”

  1. Dave Doolin says:
    February/2010 at 10:03 PM

    Blake, I’ve been looking for something just about like this.

    Thanks for digging it out.

  2. Gabe | freebloghelp.com says:
    February/2010 at 7:06 AM

    Sometimes, assuming the content is there, all you need is time and consistency.

    • Columbia Mo Mortgage says:
      February/2010 at 10:09 AM

      I’d say it’s the assumption that gets people in the most trouble. Interesting content to some people is of little interest to others unfortunately. Time and consistency once your demographic is understood are definitely the key features after the fact however :-)

    • Blake Waddill says:
      February/2010 at 8:31 PM

      I think you need more than just time and consistency in the extremely competitive online marketing blog niche that we write in today.
      If you don’t have a great look, you’re going to need to do some major promoting and gain the approval of others in your niche to get noticed.
      I found Top Rank Blog through a couple referring links. It took reading several articles on their site before I realized they had amazing content. Sadly, I brushed them off for a hurried up amateurs the firsts time I saw their site. Little did I know they are some A-list pros!

  3. Walter says:
    February/2010 at 7:57 AM

    Hey, thanks for this info. I’m going to check this out. :-)

  4. Tweets that mention Don’t Judge A Blog By It’s Homepage: At Online Marketing Blog Content is King || Props Blog dot Com -- Topsy.com says:
    February/2010 at 9:59 PM

    [...] This post was mentioned on Twitter by Christopher Anderson, Andreas Karafotias and Blake Waddill, Blake Waddill. Blake Waddill said: RT @propsblog: Don’t Judge A Blog By It’s Homepage: At Online Marketing Blog Content is King http://tinyurl.com/y95bju6 [...]

  5. Jon Pear (a.k.a. NeuroAster) says:
    February/2010 at 5:03 PM

    “The leader shows that style is no substitute for substance, that creating an impression is more potent than acting from one’s center.” (Lao Tzu)

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